Pregled bibliografske jedinice broj: 185572
Marketing Approach to the Tourism Product Conceptualization in a Globalization Condition
Marketing Approach to the Tourism Product Conceptualization in a Globalization Condition // 16th International Conference, Association for Global Business / Byles, Cahrles M. (ur.).
Cancun: Association for Global Busienss, 2004. str. Paper 25, pp. 1-10 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 185572 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing Approach to the Tourism Product Conceptualization in a Globalization Condition
Autori
Meler, Marcel
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
16th International Conference, Association for Global Business
/ Byles, Cahrles M. - Cancun : Association for Global Busienss, 2004, Paper 25, pp. 1-10
Skup
Association for Global Business Annual Confrence
Mjesto i datum
Cancún, Meksiko, 18.11.2004. - 21.11.2004
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
component model; marketing; quasiproduct; tourism industry; tourism product
Sažetak
Concerning the tourism product conceptualization, in this paper the author exposes his original approach that, in relation to the known theoretical approaches fundamented on a "components model", introduces into discussion also the so-called "partial tourism industry quasiproduct", pertaining to the natural and social attractions of a concrete tourist destination. The recognition of the tourism product integrality should contribute to the creation of an organized production/offer of (im)material partial tourist products at the level of spatially broader or narrower tourist destinations, thus resisting to the globalizational challenges, mostly affecting the small-sized and transitional countries, such as the Republic of Croatia.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
