Pregled bibliografske jedinice broj: 184681
Effects of Attitudes and Consumer Ethnocentrism on Intentions to Buy Domestic vs. Foreign Products in Croatia and Bosnia and Herzegovina
Effects of Attitudes and Consumer Ethnocentrism on Intentions to Buy Domestic vs. Foreign Products in Croatia and Bosnia and Herzegovina // Hrvatska na putu u Europsku uniju / Teodorović, Ivan (ur.).
Zagreb: Ekonomski institut Zagreb, 2004. str. 540-552
CROSBI ID: 184681 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Effects of Attitudes and Consumer Ethnocentrism on Intentions to Buy Domestic vs. Foreign Products in Croatia and Bosnia and Herzegovina
Autori
Kesić, Tanja ; Rajh, Edo ; Ozretić Došen, Đurđana
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Hrvatska na putu u Europsku uniju
Urednik/ci
Teodorović, Ivan
Izdavač
Ekonomski institut Zagreb
Grad
Zagreb
Godina
2004
Raspon stranica
540-552
ISBN
953-6030-28-4
Ključne riječi
attitudes, buying intentions, consumer behaviour, ethnocentrism, consumers' ethnocentric tendencies
Sažetak
This paper explores the influence of beliefs and attitudes toward product and ethnocentric tendencies of Croatian and Bosnian and Herzegovinian consumers' on their intentions to buy domestic vs. foreign products.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
