Pregled bibliografske jedinice broj: 184579
Disruptive Innovations, Quality of Life, and Social Marketing in Biotechnology: Application of Patient Quality of Life Surveys in Refractive Surgery
Disruptive Innovations, Quality of Life, and Social Marketing in Biotechnology: Application of Patient Quality of Life Surveys in Refractive Surgery // Marketing to Diverse Cultures: Proceedings of the 28th Annual Macromarketing Conference / Redmond, William H. (ur.).
Hartford (CT), 2004. str. 203-240 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 184579 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Disruptive Innovations, Quality of Life, and Social Marketing in Biotechnology: Application of Patient Quality of Life Surveys in Refractive Surgery
Autori
Ardrey, William J. ; Pecotich, Anthony ; Sanders, Donald ; Chu, Y. Ralph
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Marketing to Diverse Cultures: Proceedings of the 28th Annual Macromarketing Conference
/ Redmond, William H. - Hartford (CT), 2004, 203-240
Skup
28th Annual Macromarketing Conference: Marketing to Diverse Cultures
Mjesto i datum
Hartford (CT), Sjedinjene Američke Države, 11.08.2004. - 14.08.2004
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Disruptive Innovations; Quality of Life; Social Marketing; Biotechnology; Patient; Refractive Surgery
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
