Pregled bibliografske jedinice broj: 184574
The Dynamics of Voter Behavior and Influence Processes in Electoral Markets: a Consumer Behavior Perspective
The Dynamics of Voter Behavior and Influence Processes in Electoral Markets: a Consumer Behavior Perspective // Journal of business research, 58 (2005), 4; 406-413 (podatak o recenziji nije dostupan, izvorni znanstveni rad, znanstveni)
CROSBI ID: 184574 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Dynamics of Voter Behavior and Influence Processes in Electoral Markets: a Consumer Behavior Perspective
Autori
O'Cass, Aron ; Pecotich, Anthony
Izvornik
Journal of business research (0148-2963) 58
(2005), 4;
406-413
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, izvorni znanstveni rad, znanstveni
Ključne riječi
Political Opinion Leadership; Voter Behavior Elections
Sažetak
Consumer behavior theory is applied to voter behavior in the electoral context, and a model that focuses on perceived risk, voter involvement, and political opinion leadership (OL) is developed and tested. Data were gathered from a sample of 240 registered voters in Australia. The results show that perceived risk, voter involvement, and political OL played a central role in the voting process. The results also indicate that OL is influenced by voter involvement, perceived risk, and subjective knowledge. Further, the results show that satisfaction and voting stability are important consequences of OL. The significance of these findings to electoral marketing is discussed.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Citiraj ovu publikaciju:
Časopis indeksira:
- Current Contents Connect (CCC)
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus
Uključenost u ostale bibliografske baze podataka::
- Psychological Abstracts
- ANBAR
- Information Service
- Management Contents
- Personnel Management Abstracts
