Pregled bibliografske jedinice broj: 184560
Building a Market Oriented Organizational Environment: An Implementation Framework for Small Organizations
Building a Market Oriented Organizational Environment: An Implementation Framework for Small Organizations // Mid-American journal of business, 20 (2005), 2; 45-58 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 184560 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Building a Market Oriented Organizational Environment: An Implementation Framework for Small Organizations
Autori
Martin, Beth Ann ; Martin, James H.
Izvornik
Mid-American journal of business (0895-1772) 20
(2005), 2;
45-58
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Market Orientation; Internal Customers; Networks; Performance Management System
Sažetak
This paper develops a 6 step framework that smaller firms can use to create and then manage a market oriented organizational culture. A case study of a small manufacturing firm is used to highlight each of the steps.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
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