Naslov
Corporate social responsibility in Croatian top business practice

Autori
Borozan, Đula ; Hadrović, Blaženka

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Geographical information systems : interdisciplinary aspects : proceedings / Gajos, Malgorzata ; Myga-Piatek, Urszula - Katovice : Zagreb : Sosnowiec : Universytet Slaski ; Hrvatski Informatički Zbor, GIS FORUM ; Stowarzyszenie SILGIS, 2003, 35-46

ISBN
83-918826-1-6

Skup
International conference Geographical information systems : interdisciplinary aspects

Mjesto i datum
Sosnowiec, Poljska, 21.09.2003. - 28.09.2003

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
corporate social responsibility (CSR); Croatia; banks; Internet

Sažetak
Corporate social responsibility is in the mainstream of the business practice. The main reasons for that are connected to the increasing consciences of social and environmental consequences of firm operating and to the conventional wisdom (supported by numerous empirical researches) that social responsibility enhances firm image and economic performance. Keeping in mind that business operate within different constraints, and that it has a responsibility to insure that its activities be sustainable, the guiding objective of this paper is to delineate the position of Croatian top firms in corporate social responsibility frame of references. Croatian banking was chosen as a representative of top business practice due to its enviable business efficiency, hyper-liquidity, great level of concentration and market positioning, and competitive distinctiveness. In accordance with the modern trends in social reporting, which hold the Internet to be evermore important means of communication, information about social involvement of Croatian banks announced on the enterprise's web sites in 2003 have been investigated. Analysis has shown that the involment of the Croatian banks in socially and environmentally responsible activities, despite the banks' claims that their business has been run by the values of corporate social responsibility, correspondent to be rare and occasioanl. Challenges in the field of corporate social responsibility definition, application, and standards on social reporting addressed by analysis have been also stressed.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
953-6129-26-4 (Hrvatski informatički zbor)

POVEZANOST RADA