Naslov
The influence of young people`s age on buying clothes

Autori
Stracenski, Maja ; Tratnik, Miroslav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Book of Proceedings of the 2nd International Textile, Clothing & Design Conference Magic World of Textiles / Dragčević, Zvonko - Zagreb : Tekstilno-tehnološki fakultet Sveučilišta u Zagrebu, 2004, 942-946

Skup
International Textile Clothing & Design Conference, Magic World of Textiles (2 ; 2004)

Mjesto i datum
Dubrovnik, Hrvatska, 03.10.2004. - 06.10.2004

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
clothes; the young; factors important for buying; age and clothing buying

Sažetak
The paper researches the issue of clothing buying of young people's decisions who in recent time account for an increasingly larger consumption segment. Defining the target consumer group by the term "the young" enables programs to be designed for research in their areas of interest, value hierarchy, behaviour, reasons for buying clothes, and their specific attitude towards fashion, quality of the apparel, its price, etc. The poll was conducted in Zagreb in 2003 on a sample of 306 persons of both sexes between the ages of 15 and 35, divided into 3 age groups (15-21, 22-28, and 29-35). The influence of the age of the persons polled within the young population on the selection of 15 factors important for buying apparel is especially researched. The observed characteristics of the persons polled ranking the different factors for buying clothes may be useful in clothing marketing for the target young group, especially age subgroups.

Izvorni jezik
Engleski

Znanstvena područja
Poljoprivreda (agronomija)

POVEZANOST RADA