Naslov
Basic Marketing Elements Determining Design of Textile Fabrics

Autori
Salopek, Ivana ; Tratnik, Miroslav ; Stracenski, Maja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Book of Proceedings of the 2nd International Textile, Clothing & Design Conference Magic World of Textiles / Dragčević, Zvonko - Zagreb : Tekstilno-tehnološki fakultet Sveučilišta u Zagrebu, 2004, 927-931

Skup
International Textile, Clothing and Design Conference (2 ; 2004)

Mjesto i datum
Dubrovnik, Hrvatska, 03.10.2004. - 06.10.2004

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
marketing elements; textile fabric products; design

Sažetak
In today's competitive international market, awareness of unavoidable importance of well designed textile product is raising. Attractive design provides an added value to product and over the industrial consumer, it makes satisfied end users waho reward the producer's efforts by choosing and buying his product instead other one. Producers and designers mast understand the properties of materials and limititations of the machines used in the process of textile fabric production and work in collaboration to achieve market successful product. The purpose of the paper is to point to the importance of design in the marketing of textile fabric products. The paper discusses the basic marketing characteristics of textile fabric products-quality, design, brand name, price, range and promotion of textile fabric products.

Izvorni jezik
Engleski

Znanstvena područja
Tekstilna tehnologija, Poljoprivreda (agronomija)

POVEZANOST RADA