Pregled bibliografske jedinice broj: 182208
Croatian Supermarket Shoppers' Preferences in Terms of Store Design and Their Implications on Retailers
Croatian Supermarket Shoppers' Preferences in Terms of Store Design and Their Implications on Retailers // Proceedings of 2nd International Conference "An Enterprise Odyssey: Building Competitive Advantage" / Galetić, Lovorka (ur.).
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2004. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Croatian Supermarket Shoppers' Preferences in Terms of Store Design and Their Implications on Retailers
Autori
Mihić, Mirela
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of 2nd International Conference "An Enterprise Odyssey: Building Competitive Advantage"
/ Galetić, Lovorka - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu, 2004
Skup
2nd International Conference "An Enterprise Odyssey: Building Competitive Advantage"
Mjesto i datum
Zagreb, Hrvatska, 17.06.2004. - 19.06.2004
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
store design; shoppers; shopper's preferences; retailers
Sažetak
The purpose and main objectives of this paper are: (1) to determine the shoppers’ preferences regarding the external and internal elements of the store design in relation to their basic demograp , hic characteristics (gender, age, education and household income) and (2) to suggest practical solutions to retailers wishing to concentrate on those elements which prove as the most effective in attracting and keeping customers.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
