Pregled bibliografske jedinice broj: 177150
The Apple Industry in Croatia: A Value Chain Analysis Approach
The Apple Industry in Croatia: A Value Chain Analysis Approach // 2nd International Conference, An Enterprise Odyssey:Building Competitive Advantage / Galetić, Lovorka ; Arestis, Philip ; Jurčić, Ljubo ; Jurše, Milan ; Lovrinović, Ivan ; McCombie, John ; Mugler, Josef ; Sharma ; Soumitra ; Thommen, Jaean-Paul ; Tipurić, Darko ; Yotopoulos, Pan ; Zafarpour, Schapour ; Žigić Krešimir (ur.).
Zagreb: Sveučilište u Zagrebu, Poslijediplomska škola ekonomije i poslovanja, Zagreb, Trg J. F. Kennedy 6, 2004. str. 4-5 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 177150 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Apple Industry in Croatia: A Value Chain Analysis Approach
Autori
Anić, Ivan Damir ; Nušinović, Mustafa
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
2nd International Conference, An Enterprise Odyssey:Building Competitive Advantage
/ Galetić, Lovorka ; Arestis, Philip ; Jurčić, Ljubo ; Jurše, Milan ; Lovrinović, Ivan ; McCombie, John ; Mugler, Josef ; Sharma ; Soumitra ; Thommen, Jaean-Paul ; Tipurić, Darko ; Yotopoulos, Pan ; Zafarpour, Schapour ; Žigić Krešimir - Zagreb : Sveučilište u Zagrebu, Poslijediplomska škola ekonomije i poslovanja, Zagreb, Trg J. F. Kennedy 6, 2004, 4-5
Skup
2nd International Conference, An Enterprise Odyssey:Building Competitive Advantage
Mjesto i datum
Zagreb, Hrvatska, 17.06.2004. - 19.06.2004
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
value chanin analysis; competitive advantage; value added; co-operation; development strategy
Sažetak
The paper explores the performance of the apple value chain in Croatia. It defines the conditions that must be satisfied if an increased value added is to be generated. A case was selected to outline and evaluate the performance of the apple value chain. The case is representative due to companies selected, interviewed and analysed. It was combined with SWOT analysis and FAO methodology in constructing the apple balance sheet. Available statistical data were combined with primary data, obtained from 15 informal in-depth interviews with professionals including 11 site-visits. The questionnaire was carried out at each stage of the apple value chain. The findings of this paper indicate that the Croatian apple value chain is inefficient. Although there are individually profitable actors, the value chain itself cannot be the real source of significant value added in existing circumstances. Since all actors are price takers the only feasible profitability and value added opportunity comes from cost reduction, accomplished by investment in new technology, innovation and training. In order to use domestic resources more efficiently, it is necessary to systematically implement a long-term programme with proper actions by both government and comapnies.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
