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Pregled bibliografske jedinice broj: 172036

Customers as the greatest asset of a company

Vranešević, Tihomir; Mandić, M.; Pavičić, J.
Customers as the greatest asset of a company // 1st International Conference for Retailing & Consumer Behaviour Research, Leeds Metropolitan University / Vignaly, Claudio (ur.).
Leeds: Leeds Metropolitan University, 2004. (predavanje, međunarodna recenzija, sažetak, znanstveni)

CROSBI ID: 172036 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Customers as the greatest asset of a company

Autori
Vranešević, Tihomir ; Mandić, M. ; Pavičić, J.

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
1st International Conference for Retailing & Consumer Behaviour Research, Leeds Metropolitan University / Vignaly, Claudio - Leeds : Leeds Metropolitan University, 2004

Skup
1st International Conference for Retailing & Consumer Behaviour Research, Leeds Metropolitan University

Mjesto i datum
Leeds, Ujedinjeno Kraljevstvo, 23.06.2004

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
customers; customer satisfaction; contemporary marketing; marketing mix; orientation toward customers

Sažetak
The paper is considering issues in contemporary customer management as an integral part of modern marketing. The special areas of the market reseach for that purpose are identified and highlighted. Results from the empirical research have been presented and interpreted.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA

Projekti:
0067030

Ustanove:
Ekonomski fakultet, Zagreb

Profili:

Avatar Url Jurica Pavičić (autor)

Citiraj ovu publikaciju:

Vranešević, Tihomir; Mandić, M.; Pavičić, J.
Customers as the greatest asset of a company // 1st International Conference for Retailing & Consumer Behaviour Research, Leeds Metropolitan University / Vignaly, Claudio (ur.).
Leeds: Leeds Metropolitan University, 2004. (predavanje, međunarodna recenzija, sažetak, znanstveni)
Vranešević, T., Mandić, M. & Pavičić, J. (2004) Customers as the greatest asset of a company. U: Vignaly, C. (ur.)1st International Conference for Retailing & Consumer Behaviour Research, Leeds Metropolitan University.
@article{article, author = {Vrane\v{s}evi\'{c}, Tihomir and Mandi\'{c}, M. and Pavi\v{c}i\'{c}, J.}, editor = {Vignaly, C.}, year = {2004}, pages = {9}, keywords = {customers, customer satisfaction, contemporary marketing, marketing mix, orientation toward customers}, title = {Customers as the greatest asset of a company}, keyword = {customers, customer satisfaction, contemporary marketing, marketing mix, orientation toward customers}, publisher = {Leeds Metropolitan University}, publisherplace = {Leeds, Ujedinjeno Kraljevstvo} }
@article{article, author = {Vrane\v{s}evi\'{c}, Tihomir and Mandi\'{c}, M. and Pavi\v{c}i\'{c}, J.}, editor = {Vignaly, C.}, year = {2004}, pages = {9}, keywords = {customers, customer satisfaction, contemporary marketing, marketing mix, orientation toward customers}, title = {Customers as the greatest asset of a company}, keyword = {customers, customer satisfaction, contemporary marketing, marketing mix, orientation toward customers}, publisher = {Leeds Metropolitan University}, publisherplace = {Leeds, Ujedinjeno Kraljevstvo} }

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