Naslov
Mobile content efficiency and business model

Autori
Šikić, Mile

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo

Izvornik
Major Cities of Europe IT User's Group, Zagreb 2003 / - , 2003

Skup
Major Cities of Europe IT User's Group

Mjesto i datum
Zagreb, Hrvatska, 02.06.2003. - 04.06.2003

Vrsta sudjelovanja
Pozvano predavanje

Vrsta recenzije
Nije recenziran

Ključne riječi
mobile content; e-commerce; business model

Sažetak
Mobile content types, difference between mobile and Internet contents, business model and rules how to produce good mobile content will be presented. The idea that mobile content is the Internet content on mobile phones is past. Mobile phones have disadvantages compared to PC monitors, but also offer new possibilities. Personalization, Positioning and Timeliness are key features of mobile phones. Mobile content involves new players in business model and content should be outsourced from operators. Some of success examples and future exception will be referred to.

Izvorni jezik
Engleski

Znanstvena područja
Elektrotehnika

POVEZANOST RADA