Naslov
Trading Hours as a Competitive Service in Retailing

Autori
Brčić-Stipčević, Vesna ; Renko, Sanda

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
2nd International Conference: An Enterprise Odyssey: Building Competitive Advantage / Galetić, Lovorka - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu, 2004, 230-231

Skup
2nd International Conference: An Enterprise Odyssey: Building Competitive Advantage

Mjesto i datum
Zagreb, Hrvatska, 17.06.2004. - 19.06.2004

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
retailing; Sunday trading; opening hours; competitiveness

Sažetak
The strategies of retailing have been shaped by the intense competition and struggle over market shares. There is a wide range of marketing elements (such as price, location, service, etc.) that retailers may consider in obtaining competitive advantage. This paper examines the extent to which hours of trading could play a crucial role in attracting the consumers and serving them better. It presents the results of the study of the attitudes of Croatian customers towards longer opening hours and Sunday trading before and after the implementation of new trading regulations. Also, it describes the situation in Croatian retailing, where a lively mass media debate, together with a number of pressure groups (including church and staff unions) has caused the appearance of opening hours on the political agenda. Moreover, this paper discuss some arguments for and against the Sunday trading, and the difference in usage of opening hours as a competitive service in some countries. Finally, it considers the reflection of new restrictions (concerning the opening hours in stores) on lifestyles and livelihoods among Croatian consumers, as well as among international retailers undertaking a business in Croatia.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA