Pregled bibliografske jedinice broj: 169838
Prilog razvojnoj strategiji turizma općine Pakoštane
Prilog razvojnoj strategiji turizma općine Pakoštane // "Tourism and Hospitality Management", 9. (2003), 1.; 167-175 (podatak o recenziji nije dostupan, prethodno priopćenje, znanstveni)
CROSBI ID: 169838 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Prilog razvojnoj strategiji turizma općine Pakoštane
(A CONTRIBUTION TOWARDS THE TOURISM DEVLOPMENT STRATEGY OF THE MUNICIPALITY OF PAKOSTANE)
Autori
Stipanović, Christian
Izvornik
"Tourism and Hospitality Management" (1330-7533) 9.
(2003), 1.;
167-175
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopćenje, znanstveni
Ključne riječi
razvojna strategija; destinacijski marketing; ponuda
(development strategy; destination markeing; offer)
Sažetak
The Municipality of Pakostane is well known for the immense beauty of its landscapes and the manifold features of its natural enviroment. Unfortunality throughout its tourism development, the Municipality has failed to fully valorize its competitive advantages. The Club Mediterranne is regarded as the initiator and generator of change.What is needed is a concrete development strategy, based on innovated marketing, which will help to form a new tourist product and a recognisable identity. In creating a year-round offer, it is essential to activate all possibilities of tourism development through new element of offer. With improved transport routes and a new tourism policy, Pakostane could become the tourist hit of Dalmatia.
Izvorni jezik
Hrvatski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
0116003
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
Profili:
Christian Stipanović
(autor)
Citiraj ovu publikaciju:
Časopis indeksira:
- EconLit
Uključenost u ostale bibliografske baze podataka::
- Sociological Abstracts
- Journal of Economic Literature
- CAB Internatiobal
