Pregled bibliografske jedinice broj: 169814
Utjecaj globalizacije na inoviranje marketinške politike
Utjecaj globalizacije na inoviranje marketinške politike // "Tourism in the Terms of Globalisation"
Ohrid: Faculty of Tourism and Hospitality, Ohrid, 2003. str. 483-488 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 169814 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Utjecaj globalizacije na inoviranje marketinške politike
(INFLUENCE OF GLOBALISATION ON INNOVATION OF MARKETING POLICY)
Autori
Stipanović, Christian
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
"Tourism in the Terms of Globalisation"
/ - Ohrid : Faculty of Tourism and Hospitality, Ohrid, 2003, 483-488
Skup
"Tourism in the Terms of Globalisation"
Mjesto i datum
Ohrid, Sjeverna Makedonija, 29.05.2003. - 30.05.2003
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
globalisation; marketing policy; strategy; competitive ability
Sažetak
Globalisation is an incentive to expansion of international trade and to the creation of a new economic system. It has initiated the standardizing of economic and political behaviour. Its impact is felt in all types of tourism operations ( the tourist economy, tehnology, culture, ecology, politics). Globalisation implies change to the tourist market aimed at adjusting to the needs of the tourist of the future. In tourism development, it is essential to optimize the marketing policy with special emphasis on the new guadelines of marketing and innovated contents. Rethinking marketing and proactive marketing are crucial to process of achieving competitive ability.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
