Pregled bibliografske jedinice broj: 169664
Značaj destinacijskog marketinga u kreiranju ponude
Značaj destinacijskog marketinga u kreiranju ponude // Evaluation of Business Environment for Tourist Services / Novacka, Ludmila (ur.).
Bratislava: Ekonomická univerzita v Bratislave, 2003. str. 49.-52. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Značaj destinacijskog marketinga u kreiranju ponude
(THE ROLE OF DESTINATION MARKETING IN OFFER PROFILING)
Autori
Stipanović, Christian
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Evaluation of Business Environment for Tourist Services
/ Novacka, Ludmila - Bratislava : Ekonomická univerzita v Bratislave, 2003, 49.-52.
Skup
Evaluation of Business Environment for Tourist Services
Mjesto i datum
Bratislava, Slovačka, 2003
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
destination marketing; offer; attractiveness; image
Sažetak
A destination is a homogeneous geographical entity which is uniformly present on tourist market. A concept of destination marketing involves not only enrichment and transformation of offer, meeting all tourist needs and implementation of new quality trends, but also arouses the interest of local inhabitants and supports sustainable tourism. The quality of tourist offer and competitiveness depend on the interaction between the goals and strategies of a destination and individual offer providers, as well as optimatization of marketing strategy and pointing out the attractiveness. Together with offer differentiation and emphasizing of autochthonous elements, it is important to create a recognizible image in order to take a position on the tourist market.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
