Naslov
Upravljanje marketingom turističke destinacije
(Marketing Management of Tourism Destination)

Autori
Bošković, Desimir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Zbornik posvetovanja / Goran, Vuković - Kranj : Založba moderna organizacija v sestavi FOV, 1998, 106-115

Skup
17. posvetovanje organizatorjev dela "Izzivi managementa"

Mjesto i datum
Portorož, Slovenija, 01.04.1998. - 03.04.1998

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
upravljanje; marketing; management; turistička destinacija; razvoj
(marketing; management; tourism destination; strategy; mission)

Sažetak
To run tourism operation on a local level, regional level or wider having to concentrate on establishing an adequate marketing strategy, tacticts and structure that will enable the achievement of marketi ng goals set each specific tourism destination. This stady is a small contribution of the author in enlighting the basic elements and contens of tourism destination marketing management based on scientific and practical experience present locally and worldwide. During the last years the management aspects of marketing gain more and more importance, in other words how and in what way to plan, organise and control all those numerous marketing activities in tourism delivered at the same time a micro and macro level.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

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