Naslov
Network semiology: a vehicle to explore organisational culture

Autori
Crowther, David ; Mraović, Branka

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
The International Dimension of Corporate Social Responsibility, Vol. II

Urednik/ci
Crowther, David ; Jatana, Renu

Izdavač
Icfai University Press (IUP)

Grad
Hyderabad

Godina
2005

Raspon stranica
70-107

ISBN
81-7881-418-8

Ključne riječi
Organisational Culture, Corporate Reporting, Network Semiology, Corporate Performance, Technological Imperative

Sažetak
In searching for a way of thinking in which the human consciousness can use the new technologies constructively, rather than self-destructively, the question of the methodology of language use is inevitably raised, in non-virtual and in virtual organisations alike. The authors point out the relevance of semiotic critique of rational science in corporate reporting, bringing into question the monologic discourse characteristic of hierarchy-based organisational cultures ; they advocate the alternative model of network organising based on a multi-voiced culture which involves the different perspectives and interests of many stakeholders and social groups. Bakhtin's theory of speech as social praxis provides a tool for constructing new mental models, the realization of which relies on the assumption of the organising culture. As the material for pragmatic elaboration of these theses, the authors utilize the dialectic of language use in corporate reporting - with the purpose of subjugating the recipient, but also with the purpose of initiating change through battles of discourse with the communicator.

Izvorni jezik
Engleski

Znanstvena područja
Sociologija

POVEZANOST RADA