Pregled bibliografske jedinice broj: 158857
The Importance of Food Marketing to Recovering Economies: An Assesment from the Balkans
The Importance of Food Marketing to Recovering Economies: An Assesment from the Balkans // ISMD Abstracts Booklet / Shultz, Clifford ; Rahtz, Don ; Speece, Mark (ur.).
Bangkok: ISMD, 2003. str. 2-4 (predavanje, međunarodna recenzija, sažetak, pregledni)
CROSBI ID: 158857 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Importance of Food Marketing to Recovering Economies: An Assesment from the Balkans
Autori
Shultz, Clifford ; Grbac, Bruno ; Burkink, Timothy ; Renko, Nataša ; Damjan, Janez
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, pregledni
Izvornik
ISMD Abstracts Booklet
/ Shultz, Clifford ; Rahtz, Don ; Speece, Mark - Bangkok : ISMD, 2003, 2-4
Skup
8th International Conference on Marketing and Development
Mjesto i datum
Bangkok, Tajland, 04.01.2003. - 07.01.2003
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Food Marketing; Balkans; Recovering Economies
Sažetak
The Balkan countries have suffered centuries of ethnic strife, military deisord and human suffering. Destruction, discord and suffering are not, however, the focus of this study. Our objective is to determine what contributions marketing can make to the recovery and stability of the region.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
