Pregled bibliografske jedinice broj: 158767
Effects of Attitudes and Consumer Ethnocentrism on Intentions to Buy Domestic vs. Foreign Products in Croatia and Bosnia and Herzegovina
Effects of Attitudes and Consumer Ethnocentrism on Intentions to Buy Domestic vs. Foreign Products in Croatia and Bosnia and Herzegovina // Proceedings of the Academy of Marketing Science Cultural Perspectives on Marketing Conference / Cantu, Veronica ; Hsu, Maxwell K. ; Leach, Mark (ur.).
Puebla: Academy of Marketing Science, 2004. str. - (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 158767 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Effects of Attitudes and Consumer Ethnocentrism on Intentions to Buy Domestic vs. Foreign Products in Croatia and Bosnia and Herzegovina
Autori
Kesić, Tanja ; Rajh, Edo ; Ozretić Došen, Đurđana
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the Academy of Marketing Science Cultural Perspectives on Marketing Conference
/ Cantu, Veronica ; Hsu, Maxwell K. ; Leach, Mark - Puebla : Academy of Marketing Science, 2004
Skup
Cultural Perspectives on Marketing Confrence
Mjesto i datum
Puebla, Meksiko, 22.09.2004. - 24.09.2004
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
attitudes; buying intentions; consumer behaviour; ethnocentrism; consumers' ethnocentric tendencies
Sažetak
This paper explores the influence of beliefs and attitudes toward product and ethnocentric tendencies of Croatian and Bosnian and Herzegovinian consumers' on their intentions to buy domestic vs. foreign products.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski institut, Zagreb,
Ekonomski fakultet, Zagreb
