Naslov
Benefits of collaboration by tourist enterprise in Croatia

Autori
Zakarija, Marija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Zbornik radova / 5th International Conference Enterprise in transition / - Split : Ekonomski fakultet Sveučilišta u Splitu, 2003, 1735-1746

Skup
5th International Conference Enterprise in transition

Mjesto i datum
Tučepi, Hrvatska, 22.05.2003. - 24.05.2003

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
strategic alliances; cooperation; tourism; competitiveness

Sažetak
The phenomenon of cooperation between enterprises has been known for some time but during the 1980s a new type of cooperation appeared. Strategic alliances are becoming increasingly common in global market. The rate at which enterprises (organizations) are entering strategic alliances is growing faster every day. There is no only one definition of strategic alliance. Strategic alliance is something between loose relationships such as outsourcing and tight and definite like acquisitions and mergers. The numerous definitions found in the literature have one thing in common ; the firms enter strategic alliances in order to achieve strategic goals, not periphery ones. Those goals might be: expanding market, access to capital, R&D projects, learning new technologies and skills, gaining credibility, cutting costs etc.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA