Naslov
Effects of Immediate versus Delayed Notification of Prize Draw Results on Response Behavior in Web Surveys: An Experiment

Autori
Tuten, T.L. ; Galesic, M. ; Bosnjak, M.

Izvornik
Social science computer review (0894-4393) 22 (2004), 3; 1-8

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Web-based surveys; Immediacy Effect; Incentives; Nonresponse

Sažetak
Many online surveys offer the chance to win prizes as a primary incentive for respondents. Church (1993) found that pre-paid monetary incentives were the most effective technique for increasing response rates, but Bosnjak and Tuten (2003) showed that a prize incentive out-performed other incentive types in a web-based survey. Using the immediacy effect and supporting theories as a base, this study extends the research on using prize draws as an effective incentive for web surveys by investigating the effects of immediate versus delayed notification for prize draw winners. Results indicate that the immediate notification of prize draw results did significantly increase response rates to the survey over the delayed notification, receipt of results, and control groups.

Izvorni jezik
Engleski

Znanstvena područja
Psihologija

POVEZANOST RADA