ࡱ> &(%7 bjbjUU .7|7|f Zl    ,,,,,,,,RTTTTTT$ x!,,,,,x,,,v,,R,RRR,  0@l/N.RR0RWWRTony Rogers: Conferences and Conventions: A Global Industry* Conferences and Conventions: A Global Industry is the second in a series of the author, Tony Rogers who used to work in the conference industry for the past 13 years. For a rather short period of time, huge changes and developments occurred in the way the industry is marketed, in the competition for a share of the lucrative economic cake that conferences and conventions represent, and in a multitude of other ways. Yet, as the author says, the essence remains the same: it is about bringing people together to communicate by sharing information and ideas, to motivate and inspire, to launch new products and disseminate the latest research, and to negotiate in order to reach consensus on the different challenges facing our world. The book attempts to describe the many facets of this global industry and to provide both an insight into how it is organized and a broader picture of an industry in its totality. Chapter 1 gives an introduction to the global convention industry describing its origin and foundations as well as the process of the industrys globalization. It provides data on world rankings of leading cities and countries and pays attention to the industrys shortcomings. Parameters and definitions of convention tourism lead us to its reference with business tourism, which then explores the benefits of conference and business tourism. Chapter 2 explores the structure of the conference industry focusing on suppliers, buyers, agencies and other important organizations. The economics of conferences and conventions is the subject of Chapter 3, which presents conferences within the wider tourism context researching the value and size of the industry as well as the factors affecting the conference sector demand. Chapter 4 is dedicated to the conference industry marketing activity, from marketing principles and management to the branding issues of cities in general and conference/hotel venues branding specifically. Two chapters research management of conferences: Chapter 5 from an organizers perspective and Chapter 6 from a venue perspective. The conference industry depends for its success and future profitability on attracting people with the highest-quality interpersonal and organizational skills; this is why it can be defined as a people industry, the subject of Chapter 7. The importance of people skills, education and training opportunities, development of occupational standards for the meetings industry, careers in the conference industry, salary levels and career profiles of leading industry figures are researched. Chapter 8 presents leading industry organizations, their activities and roles while Chapter 9 examines the future of the conference industry, its market trends, issues and developments. Sixteen case studies are also presented as well as the extremely useful list of conference industry trade magazines. The book is intended for students and lecturers, for those working in the convention industry, for those who may be looking to make a future career in the industry, for politicians, for journalists and consultants. Daniela Angelina Jelin i * Tony Rogers. Conferences and Conventions, Butterworth-Heinemann, Oxford, 2003, 321 pp. ;<=>l U ^   7 @ @ I EN 6]mHsH 56\]6]5CJ\mHsH0J=>  [ Et~$a$$a$,1h. A!"#$%  iJ@J Normal7dhx`7CJ_HaJmH sH tH <A@< Default Paragraph Font6>@6 Title$a$5CJ\mHsH6@6 Footnote TextCJaJ8&@8 Footnote ReferenceH**J@"* Subtitle6]; Y\ => [E t K L 00000000000000    (3;L S ] e f <L e f u 3Daniela5F:\Users\Daniela\CIRR\Conferences and Conventions.doc@e e e e  P@PUnknownGz Times New Roman5Symbol3& z Arial"qhSvFZvf 7%  *  -"20d 2Q.Conferences and Conventions: A Global IndustryDanielaDanielaOh+'0 (4 P \ ht|/Conferences and Conventions: A Global Industry0onfDanielaaniani Normal.dot Daniela32iMicrosoft Word 9.0v@ @HT/@0M/% ՜.+,0  hp   IMO, Zagreb*   /Conferences and Conventions: A Global Industry Title  !"#$'Root Entry F0@l/)1Table WordDocument.SummaryInformation(DocumentSummaryInformation8CompObjjObjectPool0@l/0@l/  FMicrosoft Word Document MSWordDocWord.Document.89q