Pregled bibliografske jedinice broj: 151713
Services and Seasonal Demand
Services and Seasonal Demand // Handbook of Services Marketing and Management / Iacobucci, Dawn ; Swartz, Teresa (ur.)., 1999. str. 147-170
CROSBI ID: 151713 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Services and Seasonal Demand
Autori
Radas, Sonja ; Shugan, Steven
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Handbook of Services Marketing and Management
Urednik/ci
Iacobucci, Dawn ; Swartz, Teresa
Izdavač
SAGE Publishing
Godina
1999
Raspon stranica
147-170
ISBN
0-761-91612-1
Ključne riječi
demand management, seasonality, service
Sažetak
Seasonality impacts nearly every product and service. The impact of seasonality on service providers is especially important because these providers are often unable to adapt to seasonal changes in demand through traditional methods such as inventory control and switching manufacturing lines to counter-cyclic products. In this chapter, we discuss (1) the contemporary methodologies for modeling seasonality, (2) the implications of those models of seasonality on new product introductions, and (3) the implications of those models of seasonality on techniques for managing seasonal demand such as demand shifting.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
