Pregled bibliografske jedinice broj: 151707
Seasonal Marketing and Timing New Product Introduction
Seasonal Marketing and Timing New Product Introduction // Journal of marketing research, 35 (1998), 3; 296-315 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 151707 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Seasonal Marketing and Timing New Product Introduction
Autori
Radas, Sonja ; Shugan, Steven
Izvornik
Journal of marketing research (0022-2437) 35
(1998), 3;
296-315
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
seasonality; diffusion; new product; Bass model
Sažetak
In this article the authors show how to (1) add dynamic seasonal pattern to any dynamic model parsimoniously and without changing fundamental assumptions, (2) illustrate how their method provides strategic implications for timing new product introduction, and (3)provide empirical application.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Citiraj ovu publikaciju:
Časopis indeksira:
- Current Contents Connect (CCC)
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus
