Pregled bibliografske jedinice broj: 150858
War Syndrome: Customers' Reactions in Southeastern Europe
War Syndrome: Customers' Reactions in Southeastern Europe // 9th Cross Cultural Research Conference / Askegaard, Soren ; Smith, Scott M. (ur.).
Montego Bay: University of Southern Denmark, 2003. str. 2A 1-9 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 150858 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
War Syndrome: Customers' Reactions in Southeastern Europe
Autori
Grbac, Bruno ; Meler, Marcel ; Renko, Nataša
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
9th Cross Cultural Research Conference
/ Askegaard, Soren ; Smith, Scott M. - Montego Bay : University of Southern Denmark, 2003, 2A 1-9
Skup
9th Cross Cultural Research Conference
Mjesto i datum
Montego Bay, Jamajka, 11.12.2003. - 14.12.2003
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
confidence; country of origin; mutliculturalism; Southeastern Europe
Sažetak
The war and its casualties that have affected the heart of Eastern Europe, i.e., the ex-Yugoslavian area in the last decennium of the 20th c., still exert a significant influence on the consumer's confidence in products originating from the war-affected countries. The conducted field research has explored a contemporary consumers' confidence in individual countries' products.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Osijek,
Ekonomski fakultet, Zagreb,
Ekonomski fakultet, Rijeka
