Naslov
Food Marketing in the Function of Tourist Product Development

Autori
Meler, Marcel ; Cerović, Zdenko

Izvornik
British food journal (0007-070X) 105 (2003), 3; 175-192

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Croatia; food marketing; foodstuffs; tourist consumption; tourist product

Sažetak
A tourist product should be observed as a total, i.e., integral, one, comprised of material (goods) and immaterial (services) partial tourist products and partial tourist quasi-products (being the results of primary tourist offer that is not a result of human labor). The main idea of food marketing in foodstuff production, if observed as partial tourist products, implies that a guest, i.e., a tourist product consumer, is not only offered food and beverage as partial tourist products but that he also gets satisfied quantitatively, qualitatively, esthetically, ethnologically, gastronomically and in any other sense, including the accompanying immaterial partial tourist products, i.e., services, what will be eventually manifested in an increase in the room-and-board and, especially, secondary expenditures. Since the whole problematic is analyzed on the example of the Republic of Croatia, simultaneously proposed are correspondent solutions in the field of food marketing that would be in the function of tourist product development.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA