Naslov
The Role of Marketing in a Solution to the Republic of Croatia's Globalization Challenges

Autori
Meler, Marcel

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
The Proceedings of the 8th International Conference on Marketing and Development "Globalization, Transformation, and Quality of Life" / Shultz, C.J. ; Rahtz, D.R. ; Speece, M. - Bangkok : International Society of Marketing and Development, 2003, 280-292

Skup
8th International Conference on Marketing and Development "Globalization, Transformation, and Quality of Life"

Mjesto i datum
Bangkok, Tajland, 04.01.2003. - 07.01.2003

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
competition; Croatia; globalization; marketing

Sažetak
As a transitional country, the Republic of Croatia is positioned amidst a national postwar reconstruction period and reformatory operations in its economic tissue. Simultaneously, the country is understandably forced to adjust to the global trends, but many thereof represent its relatively major challenges. One of the greatest challenges is the globalization process, which the Republic of Croatia has to indubitably track, being actively incorporated herein. As a market competition has both its perils and challenges, globalization has to be also comprehended as a sort of a challenge whereto the economic entities have to provide a concrete response, whereby marketing might render its considerable assistance, especially in a search for strategic and long-term solutions.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA