Naslov
The Power of Networks: Organising versus Organisation

Autori
Mraović, Branka

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Perspectives on Corporate Social Responsibility

Urednik/ci
Crowther, D. ; Rayman-Bacchus, L.

Izdavač
Ashgate Publishing

Grad
London : Delhi

Godina
2004

Raspon stranica
59-82

ISBN
07546-41740

Ključne riječi
Networks, hierarchised power, discourse, organising

Sažetak
Owing to a rocketing development of the Internet technologies, a new, global space for the expansion of dynamic networks has opened up. The networks enable companies to transform themselves to become a part of a greater network, so that the "organisation" ceases to be a dominant organisational entity. The rational principles lying in the background of the modern, Weberian organisation, which aimed at a single organisational form to dominate worldwide, have lost their reason of existence. In the age of globality, the principles are moved out of the organisations into the direction of social movements. Hence they belong to the sphere of the value choices, and to commitments to collective goals outside the field of employment. In the reality of multiple and interconnected networks, the modern organisation has given way to organising ; the author holds that the change in the paradigm of power, as a major milestone, has enabled the transfer. The concept of hierarchised power is opposed by the analyses of power in organisations, which is now transferred onto the discoursive level. Relying on the poststructuralist understanding that structure cannot be seen as determining agency because it is not real and transcendent, but a product of human mind, the underlying message of this chapter is that no form of organisation or order seems to be inevitable. This position opens up a space for the kind of organising reaching towards the constitution of social order with a more "human touch". Diversity of organisational structures comes as an immediate result of the processes, which means that globalisation can hardly be taken as a uniform process.

Izvorni jezik
Engleski

Znanstvena područja
Sociologija

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