Naslov
GIS, Marketing and territorial Distribution of the Retail Network

Autori
Segetlija, Zdenko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the Conference MIPRO 2004 XXVII International Convention / Čišić, Dragan ; Ukowich, Walter ; Gričar, Jože - Rijeka : Hrvatska udruga za informacijsku i komunikacijsku tehnologiju, elektroniku i mikroelektroniku - MIPRO, 2004, 81-85

Skup
MIPRO - 2004, Digital Economy - DE, 1st e-business ALADIN

Mjesto i datum
Opatija, Hrvatska, 24.05.2004. - 28.05.2004

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Geographic information systems (GIS); marketing; logistics; retail; territorial placement of shops; retail operating unit

Sažetak
Development of the contemporary information and communication technologies (IT) and geographic information systems (GIS) changes the shape of particular markets. There are radical changes both in market relations and in the logistics of production and in the logistics of distribution. Changes in the formation of distribution systems also reflect on the changes in retail systems, especially on the territorial placement of shops. In this paper, the author considers the influence of modern IT and GIS on the new formation of retail operating units. Conceptions about such development trends are also significant for the Republic Of Croatia in which there is strong development of the forms of large-area retail operating units.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA