Naslov
AIRLINE REVENUE MANAGEMENT PERFORMANCE MEASUREMENT

Autori
Škurla, Ružica ; Radačić, Željko ; Vidović, Andrija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
ZNANOST I RAZVITAK PROMETA "PROMETNI SUSTAVI SREDNJE EUROPE U SVJETLU PROŠIRENJA EU", ZIRP 2003 / Malić, Adolf - Portorož : Trst : Zagreb : Sveučilište u Zagrebu ; Univerza v Ljubljani ; Università degli studi di Trieste, 2003

Skup
ZNANOST I RAZVITAK PROMETA "PROMETNI SUSTAVI SREDNJE EUROPE U SVJETLU PROŠIRENJA EU", ZIRP 2003

Mjesto i datum
Zagreb, Hrvatska, 26.03.2003

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
revenue management system; seat inventory control; overbooking; yield management

Sažetak
Revenue management is the process of allocating the right type of capacity or inventory unit to predetermined market segments at optimum price in order to maximize profit. Based on demand forecasting and an optimisation model, revenue management systems are the main tool for enhancing profit and the most respected application of operation research in the airline industry today. Key components of a revenue management system are forecasting, overbooking, seat inventory control and pricing. An airline revenue management system performance should be systematically monitored and measured to determine the value of revenue management to the company, to identify opportunities to further incremental revenue and to determine where corrective actions are needed. The paper defines a set of revenue management performance indicators, analyses their disadvantages when used separately and proposes correct combinations of indicators for evaluating different elements of revenue management system.

Izvorni jezik
Engleski

Znanstvena područja
Tehnologija prometa i transport

POVEZANOST RADA