Pregled bibliografske jedinice broj: 141777
INTERNAL MARKETING IN TRANSPORT ENTERPRISES
INTERNAL MARKETING IN TRANSPORT ENTERPRISES // 7th International Conference on Traffic Science, ICTS 2003 Proceedings / Fabjan, Daša (ur.).
Portorož: Fakulteta za pomorstvo in promet Univerza v Ljubljani, 2003. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 141777 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
INTERNAL MARKETING IN TRANSPORT ENTERPRISES
Autori
Horvat, Đuro ; Vurdelja, Joso
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
7th International Conference on Traffic Science, ICTS 2003 Proceedings
/ Fabjan, Daša - Portorož : Fakulteta za pomorstvo in promet Univerza v Ljubljani, 2003
Skup
Faculty of Maritime Studies and Transport & Slovenian Society for Traffic Science, 7th
Mjesto i datum
Nova Gorica, Slovenija, 06.11.2003. - 08.11.2003
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
internal marketing; employee; company culture; motivation; marketing concept
Sažetak
Internal marketing refers to a marketing concept directed at employees in order to achieve competitive advantages, successful employee involvement, education and motivation, with the goal of providing customers with quality and complete service. This means that quality service should not be promised before the personnel of an enterprise are prepared to provide it. Therefore, transport and traffic enterprises should be characterized by the creation of strategic intentions, i.e., a vision of service that presupposes a description of the achievement of the desirable goals of company operations and helpful leadership, which is a necessary prerequisite in order for the vision of service to be implemented. This implies that evervone must be oriented toward customer service, because otherwise it will not be possible to achieve consistently high quality service. Since customers perceive services offered as being of high quality only in the event that their expectations are met, traffic and transport enterprises must constantly work to improve the quality of their services and assess customer satisfaction. The concept of internal marketing in transport and traffic enterprises has the task of coordinating with the other functions to assure long-term and profitable customer relations.
Izvorni jezik
Engleski
Znanstvena područja
Tehnologija prometa i transport
POVEZANOST RADA
Ustanove:
Fakultet prometnih znanosti, Zagreb
