Pregled bibliografske jedinice broj: 140458
How to Develop Special Program for Education and Training of Owners and Managers of Smaller Firms
How to Develop Special Program for Education and Training of Owners and Managers of Smaller Firms // International Congres Int-ent'93 "Internationalizing Entrepreneurship Education and Training"
Beč, Austrija, 1993. (predavanje, međunarodna recenzija, neobjavljeni rad, znanstveni)
CROSBI ID: 140458 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
How to Develop Special Program for Education and Training of Owners and Managers of Smaller Firms
Autori
Grbac, Bruno
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni
Skup
International Congres Int-ent'93 "Internationalizing Entrepreneurship Education and Training"
Mjesto i datum
Beč, Austrija, 05.07.1993. - 07.07.1993
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Education Program; SME
Sažetak
In turbulent marketing environment successful adjustment of SME's can be achieved with implementation of strategic marketing management. With that aim a "strategic marketing management" model is proposed as a basis for development of educational and training program for managers and owners of SME's. According to that model and program important influence on SME's development comes from macro and micro marketing environment as well as from companies themselves.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
