Naslov
Country Image from the Other Side of the Mirror: The Case of Croatia

Autori
Crnjak-Karanović, Biljana

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Enterprise in Transition / - Split : Ekonomski fakultet Sveučilišta u Splitu, 2003, Str. 344-348

Skup
Fifth International Conference on Enterprise in Transition

Mjesto i datum
Tučepi, Hrvatska, 22.05.2003. - 24.05.2003

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
country image; corruption; business environment; whistleblowing; FDI

Sažetak
The idea that countries have a brand or image is not a new one. The concept of nation's or country image is not only an important determinant of consumers' purchasing decisions. It is equally important to private and public organizations that are trying to stimulate foreign direct investments (FDI), promote tourizm, and encourage international cooperative arrangements between companies. Therefore, country image is complex and multidimensional phenomenon. It has the made-in ; invest in, come-in and invest-in dimension. This paper fokuses on the third dimension - country image as a location for FDI.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA