Naslov
Education for Marketing and Management in Tourism Industry

Autori
Bošković, Desimir ; Đukić, Antonije ; Vukčević, Mladen

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceeding of the 7th International Conference Travel Trade, Regional Development and Education = Sborník referátů ze 7. mezinárodní konference Cestovní ruch, regionální rozvoj a školství / - Česke Budejovice : JČU, 2002, 69-74

ISBN
80-7040-549-X

Skup
7th International Conference Travel Trade, Regional Development and Education = Cestovní ruch, regionální rozvoj a školství

Mjesto i datum
Tábor, Češka Republika, 17.04.2002. - 19.04.2002

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Nije recenziran

Ključne riječi
education; marketing; management; hotel industry
(marketing; management; travel trade; development)

Sažetak
The basic idea of this contribution is to point to varions approacher of the managerial staff education, training and development in the aim of a successful management in the tourism industry. Considerable challengers in this area present for both marketing and management, particularly in the near future when the tourism industry ( is expected to become a dominant economic activity in the world most development economies. Since Croatian is going to be intergated into the international environment, we believe that one of its chances lays in a more serious development of the tourism activities, we are of opinion that our pointed to various experiences in the education, training and development of the managerial structures particularly in the scope of the European Union is logical and appropriates, as well as its comparison to the experiences in Croatia an the presentation of certain guidelinies for the future development of the managerial structures in Croatians tourism

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA