Naslov
The strategy of promoting a tourist destination with a reverence to Istria

Autori
Bošković, Desimir ; Vukčević, Mladen ; Štoković, Igor

Izvornik
Tourism in the Czech Republic, Tabor, Češka, 2003

Vrsta, podvrsta
Ostale vrste radova, ostali članci/prilozi

Godina
2003

Ključne riječi
Strategy of promotion; tourist destination; the process of the promotional strategy; factors of influence on the image of a destination; Istria; Croatia; the Mediterraneanann

Sažetak
The strategy of promoting a tourist destination has a basic aim of informing and encouraging tourist demand in emitive areas, to a stay and spending some destination. It's aim is to inform and to incline the guest to buy, i.e. to spend, by informing them about various possibilitier there are in a tourist destination thar can satisfy the needs and whiches of the tourist demands. The authors pay special attention to the elements of the strategy of promoting the destination only, as well as to the process of promotional and comminucational strategies of a partucular tourist destination, by emphasizing the most important facts of influence on the image of Istria as an important touristic destination in Croatia, the Mediterranean and Europe.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA