Naslov
CADAC Methods in Market Research

Autori
Horvat, Jasna ; Marković, Suzana ; Perenčević, Mile

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Information Technology interfaces / Kalpić, Damir ; Hljuz-Dobrić, Vesna - Pula : Sveučilišni računski centar Sveučilišta u Zagrebu (Srce), 2001, 223-231

Skup
23rd International Conference on Information Technology Interfaces

Mjesto i datum
Pula, Hrvatska, 19.06.2001. - 22.06.2001

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
CADAC; CATI; CAWI; Internet surveys; ICDC; sample; market survey; e-business

Sažetak
Informatic revolution had a consequence: fast development of market research methods. In the 80's a new group of market research methods called CADAC (Computer Assisted DAta Collection ) is being developed. Computer assisted interviewing has become rapidly popular partly because it provides better data quality and data analysis than traditional methods. CADAC methods can be devided into three main categories: CATI method "Computer Assisted Telephone Interviewing", Internet surveys (e-mail survey, news groups, CAWI method), ICDC "Integrated Computer-Assisted Data Collection". This paper presents the main characteristics of CADAC methods, and compares the most important methodological factors of each method.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA