Pregled bibliografske jedinice broj: 136752
Web marketing of small and medium-sized Croatian firms
Web marketing of small and medium-sized Croatian firms // Proceedings of the Joint Tutorial and Conference on Electronic Commerce, International Convention MIPRO 2002
Opatija, Hrvatska, 2002. str. 31-34 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 136752 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Web marketing of small and medium-sized Croatian firms
Autori
Bubaš, Goran ; Hutinski, Željko
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the Joint Tutorial and Conference on Electronic Commerce, International Convention MIPRO 2002
/ - , 2002, 31-34
Skup
International Convention MIPRO 2002
Mjesto i datum
Opatija, Hrvatska, 20.05.2002. - 24.05.2002
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Web marketing; e-commerce; small and medium-sized enterprise (SME)
Sažetak
An analysis was performed of the content of more than two hundred Web sites of small and medium-sized Croatian firms. Most firms used their Web site only for presenting basic stereotypical data like company, product, and contact information. Many content elements for successful Web marketing, which do not require much technical expertise and support, were omitted in up to 95% of observed Web sites. There was little progress over a period of 1 1/2 years and this indicated that during that period the Web marketing of the observed small and medium-sized Croatian firms had stagnated at an early phase of e-commerce.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
POVEZANOST RADA
Ustanove:
Fakultet organizacije i informatike, Varaždin
