Pregled bibliografske jedinice broj: 136292
The role of marketing in the development of sport and economics
The role of marketing in the development of sport and economics // Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu, 1 (2001), 19; 235-247 (podatak o recenziji nije dostupan, pregledni rad, znanstveni)
CROSBI ID: 136292 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The role of marketing in the development of sport
and economics
Autori
Bartoluci, Mato ; Novak, Ivan
Izvornik
Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu (1331-8004) 1
(2001), 19;
235-247
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, pregledni rad, znanstveni
Ključne riječi
marketing ; sport marketing ; development of sport and economics
Sažetak
The objective of this paper was to researh and to present the possibilities of application of sport marketing together with its function in the development of sport and economics. This paper proceeds from the perception of general marketing whose determinants are applied in sport, thus creating a separate discipline - sport marketing.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Kineziologija
Citiraj ovu publikaciju:
Časopis indeksira:
- EconLit
Uključenost u ostale bibliografske baze podataka::
- Journal of Economic Literature
- Pittsburgh
- Pennsylvania
- Usa
