Pregled bibliografske jedinice broj: 135182
Promotion as an Element of Marketing Mix in Sport and Sport Tourism: The Croatian Experience
Promotion as an Element of Marketing Mix in Sport and Sport Tourism: The Croatian Experience // Kinesiology : international journal of fundamental and applied kinesiology, 35 (2003), 1; 72-84 (podatak o recenziji nije dostupan, prethodno priopćenje, znanstveni)
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Naslov
Promotion as an Element of Marketing Mix in Sport
and Sport Tourism: The Croatian Experience
Autori
Bartoluci, Mato ; Omrčen, Darija
Izvornik
Kinesiology : international journal of fundamental and applied kinesiology (1331-1441) 35
(2003), 1;
72-84
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopćenje, znanstveni
Ključne riječi
promotion ; sport ; sport marketing ; sport tourism
Sažetak
The economics of sport, sport marketing, sport management and entrepreneurship in sport are relatively new concepts, both in Croatia and in the world, as regards thier analysis and possilities of implementation. Therefore, studies of these concepts contribute valuable knowldge that will encourage further research into the development of corresponding marketing strategies and their implemenation-
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Kineziologija
Citiraj ovu publikaciju:
Uključenost u ostale bibliografske baze podataka::
- Sports Documentation Bulletin
- American Psychological Abstracts
- Sport Discuss
- SIIC
