Pregled bibliografske jedinice broj: 134930
The Effects of Supplier Focus, Customer Responsiveness and Strategy Type on Growth in a Transition Economy
The Effects of Supplier Focus, Customer Responsiveness and Strategy Type on Growth in a Transition Economy // Journal of Marketing Theory and Practice, 11 (2003), 2; 43-55 (podatak o recenziji nije dostupan, izvorni znanstveni rad, znanstveni)
CROSBI ID: 134930 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The Effects of Supplier Focus, Customer Responsiveness and Strategy Type on Growth in a Transition Economy
Autori
Martin, James H. ; Grbac, Bruno
Izvornik
Journal of Marketing Theory and Practice (1069-6679) 11
(2003), 2;
43-55
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, izvorni znanstveni rad, znanstveni
Ključne riječi
Supplier Focus; Customer Responsiveness; Growth Strategy; Transition Economy
Sažetak
This study explores whether firms in the turbulent, transition economy of Croatia can develop resources that they can then translate into growth in sales and profits. A supplier focus, or acquiring and maintaining detailed information about suppliers, and responsiveness to customer needs were both important resources in affecting growth of the firm, but in different ways. Managers pursuing a low cost strategy were able to grow sales by maintaining an extensive supplier focus. Managers who built a customer response system benefited in terms of sales growth and profit growth regardless of the type of strategy being pursued.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
