Naslov
Advertisers, Advertising Agencies and Media in B&H: Development of Advertising Sector in the Beginning of the 21st Century

Autori
Čičić, Muris ; Brkić, Nenad

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Jubilant Collection of Papers of the Faculty of Economics University of Sarajevo "Economic Science before the Challenges of the XXI Century"

Urednik/ci
Stojanov, Dragoljub

Izdavač
Ekonomski fakultet Univerziteta u Sarajevu

Grad
Sarajevo

Godina
2002

Raspon stranica
341-357

ISBN
9958-605-38-4

Ključne riječi
Advertising Industry, Advertisers, Advertising Agencies, Media, Bosnia-Herzegovina

Sažetak
Advertising sector development in Bosnia and Herzegovina (B-H) can be divided into two parts: the period before and the period after the entry of transnational advertising agencies in the B-H market. Until mid 90-ies, there were no foreign advertising agencies in B-H. There were only several local agencies, mostly connected with media. However, after 1996 several international agencies have entered the market. The process of transformation from underdeveloped and local level to international competition was stimulated by overall economic liberalization and by intensive growth of the media sector in the country. Today, in the B-H market there are 23 agencies for advertising and marketing communications, and overall turnover of the sector is between 15 and 20 million USD.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA