Pregled bibliografske jedinice broj: 134200
An Evaluation of Typologies of Marketplace Strategic Actions: the Structure Australian Top Management Perceptions
An Evaluation of Typologies of Marketplace Strategic Actions: the Structure Australian Top Management Perceptions // European Journal of Marketing, 27 (2003), 3/4; 498-529 (podatak o recenziji nije dostupan, izvorni znanstveni rad, znanstveni)
CROSBI ID: 134200 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
An Evaluation of Typologies of Marketplace Strategic Actions: the Structure Australian Top Management Perceptions
Autori
Pecotich, Anthony ; Purdie, Felicity J. ; Hattie, John
Izvornik
European Journal of Marketing (0309-0566) 27
(2003), 3/4;
498-529
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, izvorni znanstveni rad, znanstveni
Ključne riječi
Strategic Marketing; Executives; Perception; Classification; Australia; Strategy
Sažetak
An evaluation of executive perceptions of strategic typologies is presented in the Australian context. Specifically, four strategic typologies (growth versus retrenchment, the product/market matrix, the grand strategy alternatives, and Porter's generic strategies) were compared using confirmatory factor analysis on a set of data obtained from top mangers in Australia. The results tend to support Porter's formulation of cost leadership, differentiation and focus.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
