Naslov
Challenging the concept of sustainable mega sport events - What does the future hold?

Autori
Krajinović, Vanja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of FEB Zagreb 14th International Odyssey Conference on Economics and Business / Sever Mališ, Sanja ; Načinović Braje , Ivana ; Galetić, Fran - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu, 2023, 297-311

Skup
FEB Zagreb 14th International Odyssey Conference on Economics and Business

Mjesto i datum
Poreč, Hrvatska, 10.05.2023. - 13.05.2023

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
mega sport events ; sustainability, legacy ; social value ; community welfare

Sažetak
Today it is common for sustainability issues to be misinterpreted or even neglected when determining the costs and benefits of a particular event, society, economic activity, or some other phenomenon. Even though global thinking on achieving a sustainable environment has shifted to specific practices rather than simple and not overly efficient declarative statements, there are still a staggering number of unsustainable development practices worldwide. In addition, mega sport events have become a major topic of sustainability reporting due to the inextricable link between tourism and sport. With the development of society and infrastructure, many aspects of organizing mega sport events have come into focus, and more attention has been paid to the issue of covering the cost. On the other hand, nowadays not only sport and tourism are in focus, but also numerous other aspects of organizing such events have to be taken into account - political, cultural, environmental, social, etc. Therefore, it is not surprising that the concept of sustainability has become an important and integral part of event policies and strategies. The research in this paper is based on secondary data, including official statistics, published reports and other scientific research. The main objective of the paper is to analyse how mega sport events deal with the notion of sustainability, taking into account all investments, constructions, disruptions and benefits experienced in the host community. Scientific contribution of the paper is to bridge the gap between the issue of sustainability in tourism and the sustainability of mega sport events. These two phenomena are closely linked and therefore face very similar challenges almost simultaneously when it comes to tracking and assessing the level of sustainability achieved. The research findings suggest that sustainability issues, while emphasised and appropriately addressed, are neither properly nor adequately addressed. The host communities usually do not experience the expected long-term benefits and therefore the willingness to host such events decreases. This means that the idea of organising a mega sport event should be evaluated in all its aspects, bearing in mind that the greatest benefits could be in image creation (if properly managed) and long-term legacy. But will such investments receive the necessary public support in the future? This idea is discussed and reassessed in this paper.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA