Naslov
Cyberturist: New media in tourism

Autori
Bebić, Domagoj

Vrsta, podvrsta i kategorija knjige
Autorske knjige, prirucnik, ostalo

Izdavač
InMed

Grad
Zagreb

Godina
2019

Stranica
140

ISBN
978-953-59606-1-4

Ključne riječi
New media, tourism, promotion, branding, digital communication.

Sažetak
How to attract users' attention in the 21st century? How has media logic changed in the past decade? How to expand influence on digital media? How to successfully brand a tourism product and what elements does that process consist of? This book covers these and other topics that are extremely important for every tourism manager, representatives of the local community, employees of tourism boards, entrepreneurs, as well as professionals in public relations, students, and communication experts.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA