Naslov
Digital transformation in dating industry: Onlyfans platform

Autori
Lozić, Joško

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
97th International Scientific Conference on Economic and Social Development – "Modern technologies and innovative concepts in the function of promoting cultural heritage" / Hunjet, A. ; Nechad, A. ; Machrafi, M - Varaždin : VADEA ; Sveučilište Sjever, 2023, 162-175

Skup
97th International Scientific Conference on Economic and Social Development – "Modern technologies and innovative concepts in the function of promoting cultural heritage"

Mjesto i datum
Varaždin, Hrvatska, 01.06.2023. - 02.06.2023

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
dating industry, digital transformation, disruption, OnlyFans, platform economy.

Sažetak
The aim - of this work is to analyse the changes within the dating industry that have resulted from the development of the OnlyFans platform. The platform took over the dating market with a model of digital transformation of an already existing industry. On the one hand, the habits and behaviour of the participants of the dating market have changed, and on the other hand, the Covid-19 pandemic directly benefited the development of the platform's business model. Methodology/Design - The research is based on the financial parameters of the platform's income, and on the analysis of the trend of the number of users. The research will use models of financial and statistical analysis, for financial indicators and user trends, as well as a descriptive method of proving the factors that most significantly characterized the model of digital transformation. Result - of the analysis indicate an exponential growth in revenue and the number of platform users over a period of five years, which proves the effectiveness of the digital transformation model. Conclusion – the change in consumer habits and the digital transformation of all forms of production and consumption of digital content directly influenced the exponential growth of the platform's income. At the same time, a large number of globally known influencers have established themselves on the platform, who have millions of followers and earn higher amounts than their fellow influencers in other industries.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti, Interdisciplinarne društvene znanosti

POVEZANOST RADA