Naslov
Purchase Preferences in Croatian Stores Framed by Shoppers’ Demographic Characteristics

Autori
Vretenar, Nenad ; Prudky, Ivan ; Kruljac Stanojević, Sandra

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of 12th International Scientific Symposium Region, Entrepreneurship, Development / Leko Šimić, Mirna - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2023, 807-824

Skup
12th INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT

Mjesto i datum
Osijek, Hrvatska, 15.06.2023. - 16.06.2023

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
decision making ; in-store shopping ; preferences ; shopping behaviour

Sažetak
The Covid-19 crisis has significantly accelerated the change in shoppers’ habits, leaning progressively more towards online shopping. However, with the lessening of the severity of global pandemic conditions, shoppers’ habits will likely at least partially return to typical patterns. This research aims to check consumer preferences towards in-store shopping in the Republic of Croatia and analyse differences in choices considering demographic differences among respondents. Gender, age group, education level and respondents’ work status were chosen as variables for distinction. The analysis used Mann- Whitney U, Kruskal Wallis H and Dunn Bonferroni’s tests to determine significant differences in in- store shopping patterns between demographic (sub)groups. The results, based on analysis of the sample containing 394 respondents, show that, within all examined demographic groups, subjects prefer to shop instore rather than online. However, distinct demographic subgroups still vary significantly in stated shopping preferences regarding the selected product groups, as well as the patterns of behaviour while shopping in stores.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA