Naslov
The role of open innovation and absorptive capacity in new product development performance in the Republic of Croatia

Autori
Obradović Posinković, Tena

Vrsta, podvrsta i kategorija rada
Ocjenski radovi, doktorska disertacija

Fakultet
Ekonomski fakultet

Mjesto
Zagreb

Datum
08.05

Godina
2023

Stranica
194

Mentor
Dabić, Marina

Ključne riječi
Otvorene inovacije ; Uspješnost razvoja novih proizvoda ; Apsorpcijski kapacitet ; Digitalno zrela poduzeća ; Inovator u nastajanju ; PLS-SEM ; fsQCA
(Open innovation ; New product development performance ; Absorptive capacity ; Digitally mature companies ; Emerging innovator ; PLS-SEM ; fsQCA)

Sažetak
Globalization, digital transformation, and market shocks have revealed the importance of new product development when it comes to enabling companies to remain competitive in the market, maintain customer relationships, and achieve successful collaboration with external partners through open innovation (OI) activities. OI involves inbound (IOI) and outbound (OOI) activities, and it implies that a company is ready to open up their organizational borders and share their knowledge with external partners (Chesbrough, 2003). The implementation of OI activities allows companies to adapt to rapid market changes by granting them access to diverse partners and enabling them to integrate external resources. However, without proper knowledge management and knowledge absorption, new technologies may remain unused. Following the concept of absorptive capacity (AC), which refers to learning from external sources of knowledge through potential (PAC) and realized (RAC) absorptive capacity, doctoral dissertation is guided by the assumption that high levels of AC will mediate the relationship between OI and new product development performance (NPDP). Doctoral dissertation uses a combination of partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) to examine four main hypotheses. Building on the sample of 112 top and middle level managers in digitally mature Croatian companies, the following conclusions were made. Managers are encouraged to motivate their employees to use information inside and outside of their industry and to communicate ideas and problems with employees working outside the R&D sector in order to increase their PAC. The results show that seeking external ideas and collaborating with external partners through IOI will not automatically impact NPDP, meaning that technologies and ideas could remain unused if employees do not understand or are not willing to use and share knowledge. Additionally, managers are encouraged to motivate employees to acquire new knowledge and connect it with existing knowledge as well as to apply it into their businesses to increase RAC. The results show that managing outward flows of knowledge and selling intellectual property and technological knowledge through OOI activities will not directly influence NPDP, but that the relationship is fully mediated through RAC. Findings from the systematic literature review, bibliographic mapping, PLS-SEM, and fsQCA expand the theoretical background on the role of OI and AC in NPDP, while the practical implications for managers are helpful in enabling decision-makers to develop strategies, especially for digitally mature companies.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

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