Pregled bibliografske jedinice broj: 1278894
Development of a new product based on the theory of consumer values
Development of a new product based on the theory of consumer values // RIThink, 12_2022 (2022), 46-70 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 1278894 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Development of a new product based on the theory of
consumer values
Autori
Mikša, Anja ; Antičić, Nina
Izvornik
RIThink (1848-5324) 12_2022
(2022);
46-70
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
performance ; innovation ; customization ; entertainment ; functionality ; sports news app ; consumer behavior ; consumer values
Sažetak
An objective of the research is to theoretically conceptualize a new digital product – a sports news app, based on the theory of consumer values, which can potentially later be used as a framework for actual product development. Consumer values, specifically performance, innovation, customization, entertainment and functionality are derived from the literature review. They are tested by measurement scales with five manifest variables for each value, selected based on the combination of literature review and own conceptualization. The psychometric properties of the measurement scales are assessed by reliability, convergent and discriminant validity and unidimensionality indicators that resulted from exploratory factor analysis and confirmatory factor analysis. The research results indicate that performance, innovation, customization and entertainment are perceived by the respondents as value dimensions that describe the conceptual design of the sports news app, while functionality is not.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
