Naslov
Design thinking in digital transformation

Autori
Pihir, Igor ; Oreški, Dijana ; Kutnjak, Ana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
96th International Scientific Conference on Economic and Social Development – "Era of Global Crises", Book of Proceedings / Bogavac, M. ; Miladinovic - Bogavac, Z. ; Marcinko Trkulja, Z. - Beograd : VADEA, 2023, 295-303

Skup
96th International Scientific Conference on Economic and Social Development – "Era of Global Crises"

Mjesto i datum
Beograd, Srbija, 18.05.2023. - 19.05.2023

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Digital transformation ; Design thinking ; Literature review ; Bibliography metrics

Sažetak
Digital Transformation (DTr) is a contemporary and emerging paradigm that enables organizations “to jump”, with the use of modern technology and shift in mind a "new way of thinking", in such a way that a new business model is established and/or new value is added to products/services, and/or processes are changed to foster a new way of doing business. These changes push the organization to change itself and enable new ways of comparative advantages to be achieved. In parallel, design thinking (DTh) is a structured way of rethinking, very similar, in a way, also focused on customer needs, and changes in products/services, by fostering innovation and finding new ways of doing, producing, and using things to improve products/services by added new value for customers/clients. It’s a way of rapid prototyping and making new ideas for the market, so it is complementary to digital transformation, and transformation mostly starts with the rethinking process in which this structured creative way of thinking could help and improve the transformation by fostering innovation in the initiative. This paper's focus will be on finding the connection in scientific research of both of these topics and seeing how these paradigms are developing in the way of bibliographical numbers and trying to find common ground and see how well are these topics interconnected in global scientific papers and which are new trends.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA